Search Engine Optimization aka SEO is rather important for your website to be found in search engines such as Google, Bing, Yahoo or any other similar website.
These websites have specialized programming to get the best results to their clients. There are many ways to optimize a website, and these methods are either black-hat or white-hat, going back to the early days of 2 color TV (you guessed it! Black and White!) when the bad guys wore black and the heroes wore white.
Search engine programming has become pretty good at finding and defusing the cheaters’ methods, so the good guys can finally be at the top of the results page. Of course, we are the good guys too, right? So we won’t even try to cheat. You and I will just provide what your clients are looking for, clear and concise content, products and solutions for their problems, with no tricks, gimmicks or plain old lies. Your key words and phrases will be located in the content and titles how the search engines want it, how it should be.
Linking your website to social media, including but not limited to, Facebook, Instagram, Twitter, Tumblr and Google+ is a great way to magnify the exposure of your products, blog posts or any other content on your website.
Social media sharing is the easiest and cheapest way to get the word out. They say the best advertising is word of mouth, well that is just what social media sharing is!