You will also need a mission statement on your site, so that visitors will know what you are all about, why you are providing the product or service. This will need to be stated in a short and clearly understood paragraph or two.
What is the reason you are in business or starting your business? What gave you the idea to start it? Remember that visitors may have searched a long time to find you, what will you offer them? How will you make it worth their time and effort? Is it easy to find? Does it fill their needs?
Search engines are making it abundantly clear that they want the customers to have a great experience, and if your site does not have quick access to the information they are seeking, you will be moved to the bottom of the list, which means you will not be found!