4. Action Map

The goal of any web page is for a visitor to do something: click on a link, read an article, subscribe to a list, or other action. Each page will have a different goal.

What do you want your visitors to do? In what order do you want them to do it? How do you show on the page the benefit of taking the desired action? Which type of Call to Action will you use?

These are questions you will need to answer before setting up your “action map”. Once you have the answers, you can start to map out the path you want them to take. This is important because you don’t want to scare them off by asking for personal information or money too soon.