7. Feedback

One important thing that helps visitors decide whether and what they want to do on your site is feedback from others. If you have collected any client’s comments before, you can add them to the site. Never underestimate the power of testimonials and reviews, even if they are negative. The positive will give proof of…

4. Action Map

The goal of any web page is for a visitor to do something: click on a link, read an article, subscribe to a list, or other action. Each page will have a different goal. What do you want your visitors to do? In what order do you want them to do it? How do you…