What is a “brand”? It is the overall image of your business, how people will remember you, what they see when they think of your company. It’s not just a logo, it’s the idea, mission, solution to their problems that is represented by your images, color scheme, company name and tagline. These are the first items of data presented on the website, and we all know how important a first impression is! Your brand will include a logo, colors, fonts and other stylized parts of your website, marketing materials, packaging, etc.